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Southern California rapper Ariano presents the Wackoe-directed music video for “Ride On”, his new collaboration with Portland, Oregon producer Jade River which will appear on Ink In My Eyes, their forthcoming joint EP on southern California-based label Just-Us. Ariano has collaborated with Snoop Dogg (listen to “High Off The Fame”), Crooked I (listen to “High Off The Fame”), Murs and KRS-One, and has several full-length releases under his belt including 2007’s Music2breakup2 and his EP Sad Songs Make Me Happy. Ariano describes “Ride On” as “a response to the pressure I was feeling in the so-called music industry to stay current and relevant. I feel like we are in the era of trying to fit in. I felt like if I was going to do a so-called trap project I wasn’t going to speak about Molly or turning up. I was going to speak about standing up for what you believe in and not chasing dumbed-down content.” Ink In My Eyes drops March.