On Thin Ice Records presents Boston emcee Boycott Blues‘ music video for “iNEED”, the new single from iMERICAN BOY: The Hungrrr Games Vol. 1. The song features fellow Massachusetts representative Reks, was produced by NYC beatsmith Potent George, and was shot by Think Forward Media. Blues dropped the Clinton Sparks-hosted R.I.P. City Mixtape in 2009, following up the same year with his solo debut album Irony featuring contributions from Consequence and Insight. iMERICAN BOY marks Blues’ third release this year, alongside the DeeJay Nestle Quick-hosted Duck My Sick Mixtape and the Discipline EP. iMERICAN BOY features Edo G, Qupid The Sticky Mama, EzDread, Lucky Dice and Beantown Bricks. Blues describes “iNEED” as “a social commentary on the vices that influence the urban community and the culture of Hip Hop.”