stream Sincere on Bandcamp | EPK (bio, pics, etc)
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Toronto-born, Trinidadian/Guyanese-blooded rapper/producer King Reign (Rhyme Energy In God’s Nature) presents the self-directed music video for “Happylaidback”, the Gameboy-produced single from Sincere, Reign’s new album out now also featuring production from Gameboy, Rich Kidd, Pro Logic, Darp Malone, and Reign himself. A former Sony/Columbia artist, Stylus Award winner and Juno Award nominee (as part of group Brassmunk), King Reign has collaborated with Drake (stream “Fades Away” on Soundcloud), Pharaohe Monch (stream “One More Time” on Soundcloud), Raphael Saadiq, Saukrates (watch the music video for “Guilty”), Kardinal Offishall (watch the music video for “Money”) and Boi-1da (watch the music video for “This Means War”). Reign’s last video from the Sincere album was for “Chemical Romance” which premiered on 2DopeBoyz (watch). “The phrase ‘Happylaidback’ describes my everyday personality,” says Reign. “As a Libran I strive to stay balanced. Balance equates to happiness for me. No matter how busy or stressed I am, the plan is to stay relaxed through it all. The plan is to be happy. The verses tell you that I’m still working on it. ‘I’m busy like Tuesday, easy like Sunday morning’.” Click here to stream Sincere on Bandcamp.