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Los Angeles rapper Pure ETC presents the Sydney Allyn-directed music video for “Clean”, the new single from his forthcoming EP Water and Sound. Pure has opened for Busta Rhymes and Rick Ross, and recently signed a distribution deal with InGrooves Fontana/Universal. He describes his style as “vintage Hip Hop with a twist of lime. The 4 tenants of hip hop are peace, love, unity, and having fun, and this is what I want people to feel when they hear my music.” “Clean” is produced by Dallas-bred, NYC-based Styles P collaborator Breahlyn Marquez, who also produced Water and Sound‘s first single “Stiletto Stoner” (click to listen). “I have been working with Breahlyn Marquez for a while now,” says Pure. “He is an extremely talented producer. I want people to really start getting a feel for my style with this track. I want people to see my music as art. I create my songs like paintings, abstract and with meaning. I want people to breathe in my songs and keep walking through the gallery.”